How is Animation Use in Advertising

These are some of the best animation commercials:

1. Matches: An Appeal. is the first animated commercial. Arthur Melbourne Cooper made it in 1899. This memorable ad motivated people to buy matches and send them to soldiers working overseas. The commercial convinced the crowd that by purchasing those matches they would support British soldiers.
2. Nespresso on ice. This animated ad is 30 seconds long showing a lady enjoying her time with a glass of Nespresso coffee with ice on a hot summer vacation. Watching this ad is delightful and it did a great job in conveying the feeling of refreshment and relaxation that the product can bring.
3. Android: Be Together, Not the Same. This beautifully made and written animated commercial is based on the Rock, Paper, Scissor game. It’s a short story that. At first, it’s a paper that tries to make friends but gets bullied by other papers. Suddenly, there is a pair of scissors that helps it out and they become friends. Then they see rocks hurt a small rock and this time the paper helps the rock. Now rock, paper, and scissors are good friends. This ad became very popular because of the meaningful message it carried. It shows everyone that we can be different and use various products and services and be together.
4. John Lewis: The bear and the hare. This animation is two minutes long by John Lewis. It tells an emotional story about a bear and a hare’s friendship. It was released for the 2013 Christmas and was considered the most effective and memorable animated ad. When winter arrives, the bear has to say goodbye to his dear friend and fall into a long sleep. While everyone is getting ready for Christmas the hare is missing his friend. The bear wakes up on Christmas morning to the John Lewis clock alarm that the hare left for him as a Christmas present. They unite beautifully. The audience is left feeling sentimental and moved by the story. The ad was a huge success and a demonstration of the power of storytelling and animation. It showed that a simple story could evoke strong emotional reactions.
5. McDonald’s mobile app launch: It is a musical video that lasts 35 seconds. The colors, story, and music used in this animation are very engaging and capture the viewer’s attention. It shows that ordering food from McDonald’s mobile app is easy and accessible to everyone at any time. It’s worth watching again.
6. June: “Life is better when you share the ride” This 7-minute-long animated ad is about an elderly grandmother who accidentally becomes interested in Lyft driving. She didn’t trust Lyft before but now she makes friends and enjoys driving at the same time. She picks up passengers on the streets and online. One snowy night, her car got stuck in the mud. People around get notified and come to help their beloved Lyft driver as soon as possible. This ad shows compassion and love in society. It is heartwarming!
7. Starbucks: Why does Starbucks blend coffee? The next brand with an influential animated ad is Starbucks. In this short animation, we learn about why this famous brand combines coffee in this animation commercial. Their clever choice of music and animated pictures help make this ad shine.
8. Anthem- Heinz no sugar added ketchup. Here’s a fun one-minute well made animated video. which a girl sings and convinces us to apply Heinz no sugar added ketchup to our everyday meals like spaghetti, burgers, pizza, etc. Many people watch this animated ad as entertainment like a Disney animation as a result of its fascinating production!
9. Slack- Work, simplified. This video shows the transformation of one’s daily routine. Their life changes from complicated to well-planned routine perfectly. The occupation at the beginning of this animation makes you feel stressed but then, Slack changes everything. We can only hear music throughout the commercial. When I think of a persuasive and highly convincing ad, Slack, Work, simplified comes to my mind with no doubt.
10. Cadbury Crème egg: They are here! This ad is a combination of funny and frightening! We watch some eggs scaring a poor innocent egg. This brand has several animated ads including Crème.
11. Coca-Cola: Happiness factory. This brilliant commercial was released in 2006 in the Netherlands. A customer puts a coin in a vending machine to buy a bottle of Coca Cola and the journey begins! As children would like to think, a magical wonderland exists inside this machine. It is called the happiness factory. We watch the soda being made, poured into a bottle, and cooled by funny imaginary characters. This immediately makes you thirsty for Coca-Cola!
12. Lifebuoy- Bish Bash Bosh Bacteria. This ad came out during the pandemic for Covid 19. It introduces a sanitizer gel for hands. The animation is 30 seconds long showing us that we come across bacteria every day! Most objects in the gym, taxi, mall, etc. are unclean and infected. All the images used in this animation inform people of the importance of sanitizer. So Bish Bash Bosh it and sterilize your hands!
13. Childline: Nobody is Normal. The story begins tragically when the main character has to cover his true self. He compulsorily wears a mask to school every day. Unfortunately, he believes that he is obligated to look like everybody else. In the end, it reveals that all the kids at school have been hiding their real versions as well. Everybody is happier as soon as they take off the masks.
14. Swiggy: The fastest food delivery in town. The next animated ad on our list promotes fast delivery service. This brand uses exceedingly simple but effective animation and it calls the delivery your “savior”. We can see a delivery person on the bike while the benefits of this brand and its delivery service are being explained.
15. WhatsApp end-to-end encryption. The ad exhibits some people chatting on their phones using WhatsApp, in the course of 30 seconds. The main message of this advert is the safety provided by this app. You are assured of how secure this application is and that your data and conversations are protected. The commercial solely concentrates on a single element of a good social media platform. The bottom line is clear and perfectly targeted toward the audience.
16. Paper Boat presents Hope, The Boat. This 4-minute animation is a complete movie. It has received millions of views from all around the world. It starts with a young boy dreaming about a cruise ship. Then out he makes a paper boat and leaves it to swim in the trough. The little boat suddenly comes to life. We witness it going through the difficulties of life. In the end, after surviving all the challenges, he finally unites with his creator. It watches the little boy cruising on the glorious boat. This animation is filled with feelings and passion. It shows people to go after their dreams and stay hopeful, and in the meantime, it promotes mango juice!
17. Wimbledon: In Pursuit of Greatness. Some people believe that we are living in the greatest era of tennis. This animated ad demonstrates the statement rather well. The audience watches amazing professional athletes playing on the field. Meanwhile, it is comprehensible that so many people are involved in a tennis match like the audience, camera crew, and all the people working in the club. It’s a complete and beautiful world!
18. Slack Teams Do Amazing Things “Animals”. This animation has had mind-blowing views over the years. It displays animals working in an office and taking over different responsibilities. “All kinds of people, on all kinds of teams.” This Is the slogan that is displayed via this animation. “You slack to do amazing things.” On top of that, there is a very funny blooper animation for the same ad presenting us behind the scenes!
19. Oreo: Wonderfilled. Seriously, what happens if you give a wolf an Oreo? According to this lovely musical animation, an Oreo can change the wild nature of a wolf, vampire, etc. It can make them sweet, nice, and friendly. This animated ad is beyond beautiful!
20. Dropbox: build the future of Dropbox with us. This newly published short animated ad is thoroughly informative. All your questions about this business will be answered by the end of the commercial. The lines are well written and the animated art contributes to its eminence.
21. Argos: Aliens garden advert. The 40 seconds long animated ad was published over a decade ago. It is about a family of aliens living happily on planet Earth. They are enjoying their holidays using Argos products. The characters are super funny and charming and there is no way you would not fall in love with them! Creativity authentically catches the eye!
22. Money Supermarket: Action man (2018). “What is your status? Over.” Asked the lady. “I just saved a Money Supermarket. And now I feel EPIC.” Answers Action Man. In this hilarious motion advert Action Man and the other soldiers are dancing to the song Finally. Then the air forces, athletes, astronauts, and others join our dancing team! Their movements and facial expressions are exceedingly funny. This ad promotes the company flawlessly by offering people to save money using this service.
23. British gas homecare advert. Here is another British animated ad on our list to blow your mind away. Seems like the lovely family is facing some troubles at home. Everything is freezing because of the cold weather. Consequently, their world is turning upside down until the British Gas Service comes and saves the day. They have delivered the message in such a short and beneficial animated ad.
24. Zomato Animated Commercial. “Feeling hungry? Don’t want to go outside?” last but not least, throughout half a minute we learn about this food delivery service app. It illustrates superbly how you can order food from any restaurant whenever and wherever. The animation is exquisitely simple and short and liberates the idea!