Ever wonder where animations come from? While watching Disney Animations, have you ever wondered about animation history? You’ve come to the right place.
The first animation slipped through history’s fingers. However, a thousand of years old painting series has been found on hollow walls made by cavemen. These paintings tell a story in a specific order, which is animated art. In fact, the oldest animation professionally made, that still exists today, is a short animation by French filmmaker Émile Cohl, published in 1908. Hence, Animation was born in France. The first long animated movie is The Adventures of Prince Ahmed produced by Lotte Reiniger, which was finally published in 1926 after three years of hard work.
Before television, people were only familiar with writings and paintings on the wall, fliers and posters, town heralds, and other primary advertisement forms. The rise of TV allowed for a more immersive experience than traditional forms of advertising. It captured viewer’s attention with audio and visuals and also engages them with stories and characters. Imagine watching television the very first time in the dawn of technology, and seeing an animation prompting you to buy a product. How impressed would you be?
Television popularity began in 1940 when it became extremely desirable in America. Suddenly, people became interested in this little magic box full of wonders, and of course, all the influencing content it brought. For the first time, a commercial was aired on TV in 1941. This ad was a 10-second video promoting the Bulova Watch Company and it cost less than 10 dollars to create, and it received thousands of views from New Yorkers. This marked the beginning of a revolution in advertising, and soon other companies were jumping on board. This laid the foundation for modern television and its powerful influence on culture and society.
TV gave us all sorts of ads with cool animations. These display ads were so fun and had a huge impact. It made it easier for companies to reach a larger audience, and create a more personal connection with the brand.
Nowadays, not many people read long texts. Whether it is an informative article or an advertisement. Animated videos are a great way to convey a message quickly and effectively. They can also be used to create engaging content that will keep viewers interested and hooked. Animated videos are also an effective way to capture and retain the attention of a target audience.
Ever been entertained by an animation when scrolling down a web page? Plenty of websites, from personal to business pages, use animation these days. An animation must at least have one main purposeful theme such as informative, entertaining, persuasive, and advertisement. Animation on the web helps get more views and makes the web page profoundly more interesting.
Reasons to Add Animation to Web
There are various reasons for web owners and people in the business to use animation on their webs. Here are the bold ones.
Your potential customers are constantly searching for your services and products on Google. If you are exposed to these users with suitable keywords and at the right time and place, you will attract more customers to your business. This advertising method is currently one of the most popular marketing strategies among service businesses as well as online stores. The payment method for Google ads is pay-per-click (or impression).
Google search ads not only increase your website traffic but this advertising method can also be used for branding and introducing your trademark to different users. It has made it possible to change the amount of sales and attract your audience in the shortest time by paying the lowest cost.
This type of adverting increases sales and branding, it gives the option to choose what parts of the world you need an audience from and determines the place and time of the show. You can specify elements such as specific demographic characteristics such as age range, gender, location of the user, ad display time, and display on websites with specific topics.
By choosing Google ads for promoting your brand or company, you can get constant feedback. It gives the option to create ads for multiple sites. It’s also accessible and anyone looking to benefit their brand by introducing a product or service can choose Google ads.
Display advertising is one type of Google advertising. It uses visual elements such as banners, videos, or motion to advertise a brand. Some various types of display ads are banner ads, interactive Content animations, native ads, video content, lightbox display ads, expanding ads, and infographics.
Different sizes and locations that are available for display ads are leader board, half banner, standard banner, square pop-up, square, vertical banner, skyscraper, wide skyscraper, vertical rectangle, button, and mobile leader board.
Web banners are simply banners displayed on the web. They are images, videos, animation, and other display forms embedded in web pages Just like real-life billboards that you see on the street, they may have different sizes and layouts, presentations, formats, and messages. Most companies use them in one shape or another. They are cost-effective, measurable, and effective to increase brand awareness.
Having realized how useful animation on the web can be, let’s discuss advertisement. One of the most advantageous types of advertising that is becoming more popular is using web banners. A moving ad stands out!
Motion Banner Ads are one common option for banner ads besides photos, videos, gifs, etc. These Moving animated banners help inform and get the audience’s attention on a product, service, or event. They often process by storytelling and developing characters. Motion and animated ads are known to be the most eye-grabbing and absorbing type of advertisement in general. They are only a few seconds long and inform the audience about the product directly and as fast as possible.
Animated banner adverts are usually practical around holidays, special events, and specific times of the year like Christmas.
Here you can see some of the best and most successful moving banner ads.
HTML stands for Hyper Text Markup Language. It is a markup language used to create web pages. HTML5 banners are the ones made by HTML5 which is the latest version of HTML and they can be created using special tools. These elements could be used to make banners.
HTML5 banners must be less than 15 seconds. They often operate and influence the audience in the first impression. The difference between these banners and normal banners is that they include more visual elements.
Using these banners, you can give your customer a thorough sense of what you are offering. In one sight, they learn about your product or service and they can decide whether or not to refer to your brand or company.
Television advertising is one of the oldest methods of branding in the world, since television was opened to people’s homes, television advertising was also created, but Internet advertising is a new and relatively new method. Although this method has a history of more than 15 years, advertising in the virtual space and the Internet has less history than television.
For more than seven decades, TV commercials have been popular and beneficial for brands and trademarks. Today, there is at least one television in every house. TV advertisement has different forms such as commercials, sponsorship, subtitle, and product placement on TV shows.
If only the number of contacts is important to you, you can advertise both on the Internet and TV in such a way that you are seen properly. But the advantage that Internet advertising has over TV is the possibility of targeted and intelligent advertising that makes your ad seen by your target group.
An animated advertisement is a short video that promotes a product or service provided by a company. It is known to be one of the most creative and entertaining commercial methods with a high chance of benefiting the trademark.
As we have concluded, television is a great device for advertisement, and one of the best advertisement forms is animation. So why not bring the two together? From the beginning of the invention of the magic box, animations were displayed in every house all over the world. Some businesses take this opportunity to promote their trademark.
At long last, Animation means bringing thoughts to life. It is a modern art form. however, it has a long history among humans.
Animation is the rapid display of a sequence of images to create the illusion of movement. The most common way to present animation is as a movie or video program. Inside the advertising industry, GIF animations are quite popular as well.
In simple terms; Animation means giving life to our imagination. Animation is not just used for entertainment, it has different uses and is a broad term itself. Some of the fields of animation are education, advertising, scientific visualization, creative arts, games, and eventually advertisement.
A good and professionally made animation can introduce and brand and convince people to learn more and possibly become customers. Animation finds the right audience and influences anyone of any age and background. It is an art form with no limitations.