Selpak has been a fixture in Turkish homes since the 1970s, which is recognized as a generic name in the tissue paper industry in Turkey. Selpak’s 3D character that it uses for its commercials is the most successful advertising character in Turkey. Selpak has been able to created a strong connection with its target audience, which is why it is still a household name in Turkey today.
Whenever this brand is mentioned, the captivating image of the majestic white elephant and its adorable sidekick instantly pops into one’s mind. The innocent affection that this little mascot receives from children is simply delightful! That’s why this charming 3D character has made its way into a variety of toys and has also been emblazoned across stationery, mugs, and a whole lot more. It’s a whimsical world of naughty creativity, bringing joy and laughter to all!
It was Motion and Potion‘s outsourced animation studio that created Selpak’s commercial videos, including animation, VFX, and compositing. Our team of talented professionals worked hard to create high-quality videos that fit Selpak’s vision. The videos were well-received and contributed to Selpak’s success. In addition, it is worth mentioning that the commercial for Selpak’s new product line earned over 10 million views on YouTube. It was featured in prominent publications around the world.