Have you been hearing the abbreviations AR and VR in more and more settings lately?
If you are unsure of how they work and what they’re used for, this blog post is for you. We will briefly examine Augmented|/Virtual Reality, how and where they are used today, their future in different industries, and their place in today’s market.
We will then review some trends with which AR and VR are growing and give you some helpful tips on using them to your benefit.
AR, short for Augmented Reality, is an enhanced version of reality created to add virtual elements to a live camera feed. You can access AR with your smartphone using the camera.
VR (Virtual Reality) is a digitally generated alternate world. It fully captures you, taking you away from your surroundings and putting you in any imaginable visual experience or place.
Then there is the combination of both, which gives you MR (Mixed or Merged Reality).
Augmented Reality (AR) and Virtual Reality (VR) allow you to take information and content visually and more interactively, the same way you take it in the world.
AR is a bridge between Reality and the digital world, and VR is a bridge to a new reality.
AR uses a camera and a combination of GPS, accelerometers, and gyroscopes; the good news is that you or anyone with a smartphone already have those things!
Here’s what happens:
To experience VR, you need a headset with a screen that shows you the virtual environment.
These headsets and the displayed environment keep up with the movements of your head, giving you a 360-degree vision of the virtual environment. The display will follow whichever direction you move, giving you a 360-degree view of the virtual environment.
Unlike some other industries, in gaming, we can talk about AR and VR in the present rather than a predicted future.
You have probably come across AR and VR in game settings. “Pokémon Go,” for instance, is still the most popular AR experience in gaming. In this game, players see their surroundings on their smartphones, and a Pokémon is augmented to the real world.
VR involves gamers more interactively by bringing the game to the real world and objects. While AR is about adding visuals to the real world, VR brings new realities. It can give you the experience of being in any game’s environment.
According to Newzoo, mobile gaming alone generated $93.2B in 2021. This number is more significant than the revenues of the film and music industries combined.
This trend is an incredible shift in the gaming market, which means VR gaming is accessible to most people (smartphone owners) without too many technical tools and gadgets.
Back to the most successful use of AR in gaming, “Pokémon Go” managed to amaze people and got downloaded more than 500 million times in 2016, had over 147 monthly users by 2018, and generated more than 6 billion in gross revenue by 2020. This success was regardless of its restrictions and criticisms.
Virtual Reality is making an appearance in many different industries. It can be helpful in Education, Real Estate, Health Care, Tourism, Architecture, Psychology and Mental Health, Vehicle and Construction Design, etc.
Let’s look at how it can help with education: It is starting to be used in classrooms to give a more sensible and realistic view of the content. This way, students can explore natural environments that will engage and educate them effectively.
You now know how Augmented, and Virtual Realities can enhance your business. Here are some tips for you to take advantage of these emerging trends:
To sum up, AR and VR are growing faster than you might think. Augmented and Virtual Reality are reassuring ways to build up new approaches in your business and marketing and get ahead of the queue.