ADVANTAGES OF USING ANIMATED VIDEO ADVERTISEMENT

Do you know what is a great marketing strategy? Using animated video advertisements. it will attract the audience’s attention and make your brand more recognizable.

Table of Contents

What is an animated video?

Animation video is a technique where artists design the visuals, add the layouts, and use photographic sequences to imply activity. The definition of animated meaning is best described as the imitation of movement produced by displaying a series of images. Business animated videos draw in the audience and provide an intriguing narrative experience.

Different types of animated videos:

• 2D animation video
• 3D animation video
• Whiteboard animation video
• Explainer video
• Stop motion video
• Motion graphics

Animated video advertisements in Marketing

An animated video advertisement is a 15-60 seconds video that promotes a service or a product. Using animation in advertising is a creative, fun, and engaging way to target your audience. The use of animation in advertising has increased during the past few years. You might see tens of animated advertisements online, on TV, and your phone on any given day because animation is advantageous in most niches due to its capacity to provide a significantly more affordable alternative to traditional advertising, its capacity to engage your audience, and a host of other advantages.

What is the best type of animation for advertising?

There is no one best type of animation when it comes to advertising. You can use different types of animation in your video advertisements depending on your brand’s voice and the message you want to convey. For example, explainer videos are a great tool for talking about complex ideas in an uncomplicated way.

According to HubSpot’s report on animated video statistics, most people (94%) watch explainer videos to understand the product or the brand better, and 84% of the watchers decided to purchase the video.

Why use animated ads

• It is cost-effective. people think animation is more expensive than it is, if you’re on a low budget you might be surprised to weigh the cost of animation against the cost of the actual filming.
• Consumers love creativity. There is nothing you can’t bring to life with the help of animation. Animated videos are limitless tools, and they go as far as the imagination goes.
• Stand out from the crowd. Humans are visual creatures. Whether you are targeting B2B or B2C advertising, your audience tends to pay more attention to visuals than texts in your commercials. According to Statista, in 2019, the number of video content viewers online was 2.6 billion, and these numbers are still growing.
• Save time. Creating an animated ad could save you time, especially if you want to create a series of ads that will play back-to-back over a few weeks.

Using animation for advertisement holds so many benefits for brands such as:

• Creating a unique style for a Brand

Brands are no longer just about the product or service they provide, but also about their story. The story of a company is told through the words they use and the images they share. They need to be authentic and engaging. Animated video ads are an amazing way of telling a brand’s story because of how engaging they are. You can tell your brand’s story with an endless capacity of animation in storytelling with your own chosen style.

• SEO loves Animated videos

Animated videos are a great way to increase traffic to your website. They have been proven to increase website traffic and search engine rankings. This is because videos are more engaging than text-based content, so people are more likely to share them with their friends and family on social media.

• Explaining complicated things in a simple way

There is no better medium for breaking down and explaining complex ideas than animation. Animation, which is more versatile than live video, allows you to easily explain complex concepts through visuals in a short period.

• Boost conversions and Lead generation

Animated videos are a great way to engage your audience and boost conversions.

Animated videos are more than just an entertaining way to tell your story, they can also be a more effective way of communicating with your customers. With an animated video, you can make your story come alive. You can show viewers the benefits of your product and provide them with a better understanding of what it is you are trying to sell.

The use cases for animated videos on social media platforms like Facebook and Instagram are endless. Some companies even use them as their only form of advertising!

•  Brand awareness

The main goal of animated video ads is to create awareness for a brand, product, or service. These videos are short in length, usually lasting between 15-30 seconds, and can be entertaining while still being informational. Animated video ads are more effective at retaining viewers than other types of advertising.

Global Digital Video Advertisement Market

The global digital video advertising market size is to be valued at USD 292.4 billion by 2027 and is expected to grow at a compound annual growth rate (CAGR) of 41.1% during the forecast period.The global animation market size was estimated at USD 372.44 billion in 2021 and is predicted to reach over USD 587.1 billion by 2030, growing at a CAGR of 5.2% during the forecast period from 2022 to 2030.

Our Top 5 animated video commercials:

1-Grrr (Honda)

This advertisement is Insightful, brutally honest, imaginative, compelling, and unexpected. Made in 2D form, 13 years ago, this ad can perfectly creatively convey its message using animation.

2-Emirates Dept. of Family Travel

This animated video, a combination of 2D and 3D, is funny, and relatable, and  empathetic. a few years ago, Emirate launched ‘The Department of Family Travel’ Campaign, using engaging visual content. The Department of Family Travel offers family-friendly content, including travel suggestions, must-see family vacation spots, planning aids, and more, to assist parents and kids as they prepare for their trips.

3-Say Hello to Headspace

This animated commercial, made in motion graphics style, was launched 5 years ago and is still popular. Headspace is a Meditation app and this brilliant video wanted to deliver the core message, that everyone can meditate everywhere, and they have done that beautifully.

4-Oreo

Oreo Wonderfilled commercial is a mix of 2d animation and motion graphics. Even though the commercial was aired 8 years ago, it’s still very popular and everyone seems to remember it and sing the jingle. This is the power of animated videos; they can be very memorable and catchy.

5-Heinz

Heinz Company launched a 3D commercial animated short video five years ago and became an absolute hit! It got 83M views just on Youtube. Heinz’s storytelling through animation is honest and compassionate. And 3D animation has helped the story to be more effective and touching.

At motion and potion, we find this video and its effect on people a great example of what animation can do in the advertisement field.

Now that you know how impressive and effective animated videos are, it’s time to put animated video ads in your marketing plans. we assure you that using animation will generate a better ROI (Return on investment) for your business and will attract more audience to your niche.