Advantages of Using 3D Animation in Advertising

The most realistic and life-like kind of animation is 3D. This type of modern animation has many advantages, especially in the advertising and entertainment industry.

Table of Contents

What is 3D animation?

The simple answer to this question is animation and games that are made in 3D and have 3D shapes. This means that they have three characteristics: length, width, and height. As a result these shapes also have volume.

3D animation makes itself similar to our 3D world, which means that, unlike 2D animations where only the length and width of objects can be seen, in 3D animations, depth is also added to objects, and the addition of this parameter makes the animation It looks like the real world.

3D animation is the process of creating 3D moving images in a digital environment. 3D models are carefully manipulated in 3D software to look like real moving objects. Just like traditional animation, the goal of 3D animation is to appear on the screen as if the images are moving when in fact they are simply a series of consecutive images in a very fast sequence.

Here are some examples of 3D animation.

1. Madagascar (2005)
2. Big Hero 6 (2014)
3. Up (2009)
4. Toy Story (1995-2019)
5. Kung Fu Panda: Legends of Awesomeness (2011)
6. Shrek (2001)
7. Frozen (2013)
8. Despicable Me (2010)
9. How to Train Your Dragon (2010)
10. The Nightmare Before Christmas (1993)

Where and how can 3D animation be used?

Nowadays, animation attracts different people of any generation in many different forms and styles. Some of the areas in which animation is efficient are listed below.

• Entertainment

The most common use of animation is for entertainment. Animation is used on TV, on your phones, and all over the Internet. In television, animation is mostly used to entertain children because it gives them something to laugh about and keeps them entertained for a long time.

• Education

As we all know people remember animated images more than text or still images, so animation is the only and best way to understand the main motivation of any training and help everyone to grow in their practical life.

Animation is used in education because it makes children watch the animation passionately and not get bored of it and it allows them to receive the information and remember it for a long time as well as conceiving the message.

• Creative arts

Animation in the creative arts is also used to demonstrate and produce the skills required to achieve a degree, for example, a creative arts IT course which is a specific skill in creativity. They use animation in their work and mostly use it to present to the class various diagrams and animations to present a topic in the class in presentations.

• Scientific visualization

Animation is used to create models that are essential for research and study. Animation allows you to create realistic 3D models that allow diagrams, etc. to show an accurate representation of an object.

An example of this is X-rays. Doctors use this to closely examine bones, etc., so that problems can be fixed more quickly and efficiently.

• Gaming

One of the most important uses of animations and simulation models is in the use of games; In such a way that their existence makes the story of the game more attractive and realistic and they process the story of the game like a movie.

• Simulations

Simulations are mostly used in the military for weapons training and special event training. Pilots also use simulation to practice their flight training without having to spend money on fuel and equipment. Simulations are also used to practice events and to obtain a predicted outcome for something.

• Advertisement

Last but not least, animation is quite popular and helpful in the advertising industry. Brands and business owners choose animation to have a better influence on the audience and gain more customers. Statistically, animation, especially 3D animation which is more realistic and attractive, brings a lot of attention to a product or service.

This advertising method can be used to introduce the product or service of any business. Compared to fixed and static content, mobility and dynamism are more attractive to users. Therefore, animators can provide unique advertising services to companies by designing professional animations in the form of innovative and new advertisements.

With the help of advertising animation, you can entertain the audience in a very short time. In the case of visual and display advertising, more information is sent to our brains. A concept can be conveyed better by using images. In this way, you have more freedom of action and you can make attractive video content for your commercial.

3D Animation and Advertising

3D animation is presently known as the most common type of animation. It refers to the process of taking digital objects and bringing them to life by creating the illusion that they are moving in a 3D space. These computer-generated objects appear on a 2D screen, but they are built to imitate the principles of a 3D world. They appear to move, spin, and rotate like a real-world object, allowing for 360-degree vision. 3D animation was originally used in video games, television, and filmmaking.

What are the advantages of 3D animation?

According to the points above, 3D animation is functional and serviceable in various fields. This style, often associated with computer animation, has become extremely popular and famous since Pixar’s Toy Story (1995), the first full-length computer animation in this style. Here are some of the advantages of this type of animation.

• 3D animation is realistic

More details and greater visual depth will bring a more tangible experience to the viewer. Also, due to more dynamics and realism in displaying scenes and objects, it is very suitable for use in movies and video games. Advanced technologies such as 3D cinemas and virtual reality also improve the viewer’s viewing experience with the help of 3D animation.

As a result, 3D animation using computers and 3D technologies creates realistic and amazing images. With the advancement of technologies, 3D animation capabilities are also improved and used in various industries.

• 3D animation is more affordable

One of the main and most important advantages of 3D animation is that it is cheaper and can be produced quickly. Most of the animation studios switched to computer animation around the 1990s, as it became much cheaper and more profitable.

• 3D animation is more effective

It is visually attractive and interests many viewers. Let’s be honest. No one would skip a good animated video. It doesn’t matter if it’s an advertisement or any other kind of animation, 3D animated images touch the heart as well as the eyes.

• 3D animation is more informative

Our brain receives information a lot better and faster in the form of visual images. Animation is attractive and it has a storyline, therefore it delivers the message to the audience perfectly.

• 3D animation is efficiently made

With the great improvement in technology, there are many new equipment options available for creative animators to bring the best-animated images to life. 3D games and animations are produced with the help of different software such as 3D Max, Maya, and Blender. Dragon Trainer animation is another famous 3D animation.

As a conclusion, 3D animation is quite advantageous. This type of modern art is profitable for entertainment, education, creative arts, scientific visualization, gaming, simulations, and advertisement. 3D animation is realistic, affordable, effective, informative, and professionally created.